CMC launches Isaacson School for New Media

By Real Aspen
Real AspenMarch 19, 2012
Colorado Mountain College today announced the formation of the Isaacson School for New Media at Colorado Mountain College, honoring author and Aspen Institute President and CEO Walter Isaacson.

The Isaacson School will offer accessible, affordable education and retraining for students who want to be prepared for jobs in the evolving digital landscape.

“Whether they’re traditional-aged college students who want to apply their digital communication skills to start a career – or whether they’re mid-career professionals needing retraining to become more marketable – they can find what they need by going through this program,” said Dr. Stan Jensen, president of the college.
Walter Isaacson

“I am grateful to President Jensen and to Colorado Mountain College for this most generous of honors,” Isaacson said.

He added: “I believe deeply in the mission of community colleges and, especially, in the important role this school will play for generations to come in the Roaring Fork Valley.”

“By naming our new media program in Walter Isaacson’s honor,” Jensen said, “we acknowledge and thank him for his lifelong experience in media and his outstanding leadership in highlighting the role of community colleges.”

An independent feasibility study found that 96 percent of Colorado employers surveyed expect they will expand new media activities for their businesses in the near future. This could take the form of social media marketing campaigns, new and redesigned websites that include audio and video content, and multimedia approaches to communicating and connecting with clients and customers, for a start.

“Through this program,” Jensen said, “our goal is to train potential employees to fit these workforce needs and to help our students be prepared for new ways of communicating.”

The new media program will offer its first classes in fall 2012, at the college’s locations in Aspen, Carbondale, Spring Valley and Glenwood Springs. In July the Isaacson School will be formally dedicated in a series of inaugural, interactive events.

“As a longtime supporter of Colorado Mountain College, I am delighted that Walter Isaacson has agreed to let us name the School for New Media in his honor,” said Jim Calaway, the retired energy executive and noted philanthropist who brought both parties together.

About Walter Isaacson

Walter Isaacson is the president and CEO of the Aspen Institute, a nonpartisan educational and policy studies institute based in Washington, D.C. He has been the chairman and CEO of CNN and the editor of TIME magazine.

A graduate of Harvard College and Oxford University, he is also the author of biographies of Steve Jobs, Albert Einstein, Benjamin Franklin and Henry Kissinger.

He serves as chairman of the board of Teach for America and is vice chair of Partners for a New Beginning. He serves on the board of Tulane University, the overseers of Harvard University and the board of United Airlines.

About Colorado Mountain College

Colorado Mountain College is a two-year, comprehensive community college that also grants bachelor’s degrees. Through physical campuses as well as via distance learning, CMC serves the educational needs of a population spread across 12,000 square miles in north-central Colorado. The college provides liberal arts and science certificates and associate degrees, bachelor’s degrees in business administration and sustainability studies, basic and lifelong learning, and customized business training.

Colorado Mountain College is located in Steamboat Springs, Rifle, Carbondale, Glenwood Springs, Glenwood Springs-Spring Valley, Aspen, Edwards, Dillon, Breckenridge, Leadville and Buena Vista. Of these locations, our three campuses in Spring Valley, Leadville and Steamboat Springs are residential.

About the Isaacson School for New Media at Colorado Mountain College

The Isaacson School is founded upon an innovative concept of education that combines:

- A practice-based model of education in which students work directly with digital media professionals who are faculty and mentors

- A strong emphasis on developing a foundation of core skills in digital technology, social media, communication and story-telling

- A strong career development and entrepreneurial focus designed to equip students to be vital players in the new digital economy

- A network of partnerships with media organizations and businesses that provides internship opportunities in Aspen and neighboring mountain communities.

Three emphasis areas are digital journalism, digital media production and digital marketing and design.

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