Aspen, Vail highly sought in domain name game

By Troy Hooper
Real AspenOctober 15, 2010
Aspen and Vail aren't just two of the best brands in skiing. Their names fetch top dollar on the 'Net too.

A recent auction of domain names ending in .co saw Aspen.co sell for $22,500, which topped the list of auction results for a period in early September, according to the industry news site TheDomains.com. Aspen.co beat out names such as myhealth.co ($18,500), allergy.co ($16,286), jackpot.co ($12,500), locksmith.co ($10,000), zoom.co ($10,000), facelift.co ($1,550), Atlanta.co ($1,150) and another Colorado ski resort, Breckenridge.co ($8,499).

Aspen.co reportedly sold for $22,500.
Troy Hooper

Two weeks later, TheDomains.com reported: “Another great Geo domain, Vail.co topped the .co land rush auction results reported by the .co registry today,” selling for $15,550. It beat out blackfriday.co ($11,611), fish.co ($11,000), vitamins.co ($4,915), Philadelphia.co ($4,600), homesforsale.co ($4,100) puppies.co ($3,600), whiskey.co ($3,100), cerveza.co ($2,800) and bookies.co ($2,551).

The .co at the end of the domain name does not stand for Colorado or company. It is actually the country code top-level domain for the Republic of Colombia. Countries often auction off their codes and two-letter endings have become increasingly popular as Web users look to shorten URLs. Colombia's country code is especially popular because of its similarity to the ever-ubiquitous .com.

Names for Colombia's top-level domains went on sale in July. The first Colorado city to be auctioned off in the Colombia top-level domain grab was Boulder.co. It reportedly sold in August for $17,000.

The most-expensive domain was mesothelioma.co, which went for $76,000.

As for other Colorado-connected domains, Denver.co reportedly landed the biggest bid, raking in $50,000. Colorado.co sold for $7,900, Telluride.co for $5,100 and Durango.co for $2,800.

Domain names are big business.

“These ... auctions ... only include those who made a land rush application for each of the domain[s] in auction. Since they are in closed auctions, not opened to anyone but the applicants, it could be fair to assume that prices of these domains were in an open auction would be higher,” TheDomains.com opined. “No doubt that .co remains the biggest story in the domain industry this year.”

Here is how Colorado fared:

1. Denver.co … $50,000
2. Aspen.co …. $22,500
3. Boulder.co … $17,000
4. Vail.co … $15,550
5. Breckenridge … $8,499
6. Colorado.co … $7,900
7. Telluride.co … $5,100
8. Durango.co … $2,800


comments: 1 Comment on "Aspen, Vail highly sought in domain name game"

Bo The Vail Guy – Oct. 16, 2010, at 3:18 p.m.

Wow those are pricey pieces of internet real estate! Short domain names can make a difference in rank but in my opinion in bound links, web presence & most importantly relevant useful content will always make the biggest difference

Here's my site which is free ski & town guide to Vail & surrounding areas
http://zortreport.com/

Thanks!

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