The Bookworm Sez

Audiobook review: 'Now You See It'

By Terri Schlichenmeyer
Real AspenOctober 13, 2011
The phone rang. You were interrupted, but you barely noticed.
“Now You See It” by Cathy Davidson, performed by Laural Merlington c.2011, Brilliance Audio $29.99 / $34.99 Canada 12 CDs / 13h 56m

Buy it on Amazon
That’s because you were looking online for information on a project due that afternoon. You were also eating lunch when you answered the phone at the same time you replied to a colleague’s email at the same time you texted your spouse.

You’re light on your feet, an expert multitasker, despite that experts say it isn’t possible. According to author Cathy Davidson, though, multitasking is the way of the future. In her new audiobook “Now You See It”, she says to get used to it.

Have you ever listened closely to those pharmaceutical ads on TV? You know they’re created to spur you to want a prescription, but you might be surprised at the rest of the story. Next time, listen to the disclaimers: the tone and speed of the announcer is meant to make your brain diminish or ignore the warnings.

Learning to pay attention to “what counts” begins literally at birth. Through actions and words, parents subtly teach infants what’s important, and culture further underlines it. But by teaching infants and children to pay attention, we inherently teach their malleable brains what not to notice, too.

And then they go to school…

In 2003, Davidson and others at Duke University gave iPods to 1,650 first-year students - most of whom had grown up with technology - because educators were “intrigued” by what might happen. The students were merely asked to “dream up learning applications for this cool little white device.”

Davidson says that, much to her delight, students began spontaneously crowdsourcing, a new method of learning and working that encourages collaboration. Schools that are not embracing this new method of learning, or that aren’t allowing students to learn at their own paces or according to their personal strengths, are using outdated methods of education. Furthermore, they’re not properly preparing young people for tomorrow’s business world, she believes.

So how will this affect your business?

Get rid of old ways of working, Davidson says, and try crowdsourcing to give your employees flexibility. Look for talents instead of focusing on limits. And stop allowing age to be an excuse for laziness.

“Now You See It” is meant as “a field guide and a survival manual for the digital age,” and author Cathy Davidson hits that target square.

Maybe a little too square.

There’s no doubt that this audiobook is intriguing. Davidson uses anecdotes and statistics to back up her ideas, offering lots of usable information that makes sense. She engages readers with wit and appropriate factlets, and it’s hard not to be completely mesmerized by what she presents.

The problem is that this is a long audiobook to tackle and if you miss one sentence, you’ve missed a lot. Because you’ll naturally be multitasking while listening, what you hear may sometimes feel repetitive and redundant.

Overall, though, can you afford to ignore such important information? If you’re in business, I think not. For you, for sure, “Now You See It” is research to notice.

comments: 0 Comments on "Audiobook review: 'Now You See It' "

Be the first to comment below.

Comment Form Info  Comment Information
Real Aspen encourages you to post comments on our articles and blogs. Logged in email is required for monitoring purposes. Your email will not be published and will not be distributed to any third-party. Abusive, obscene, profane, threatening, libelous or defamatory comments are prohibited. By posting a comment, you agree to this policy and our terms of use. To report an abusive posting, please contact us.

To make a comment, please log in or create an account. This helps us prevent spam and other malicious attacks.

Please log in to comment


Create a user account to comment

Snow Report

  24hr snow mid dpth snow cond.
A-Basin n/a n/a
Aspen n/a n/a closed
BC n/a n/a closed
Breckenridge n/a n/a closed
Buttermilk n/a n/a closed
Copper n/a n/a closed
Crest. Butte n/a n/a closed
Eldora n/a n/a closed
Heavenly n/a n/a closed
Highlands n/a n/a
Howelsen n/a n/a closed
Keystone n/a n/a closed
Kirkwood n/a n/a closed
Loveland n/a n/a
Monarch n/a n/a closed
Northstar n/a n/a closed
Powderhorn n/a n/a closed
Purgatory n/a n/a closed
Silverton n/a n/a closed
Ski Cooper n/a n/a closed
Ski Granby n/a n/a closed
Snowmass n/a n/a closed
Steamboat n/a n/a closed
Sunlight n/a n/a closed
Telluride n/a n/a closed
Vail n/a n/a closed
WinterPark n/a n/a closed
Wolf Creek n/a n/a closed
More Weather Reports
A teaser to the Winter X Games in Aspen
Methane from Bill Koch's coal mine powers Aspen Skiing Company
'Circle of Corduroy'